Top 5 website tips for wedding photographers
To stand any chance of success as a wedding photographer, you’re going to need a great online presence. Check out our expert tips on creating an awesome website.
Know your WHY and get that across
Assuming your target market is millennials, your clients will want to know you before hiring you. So tell them about why you do what you do, include photos of yourself and perhaps add some quirky facts. The more you can build that sense of connection with them, the more likely they are to contact you.
Uniformity with your branding, colours and fonts
We all evolve as photographers, and our style morphs, too. But where possible, stick with consistent branding, colours and fonts on your website as much as you can. You might need to edit some of your past works to match your current style, and that’s okay.
Current content
Whether updating your main images to include photos from recent weddings or writing a regular blog, it’s crucial to keep your site alive with fresh content. If you’re not a good writer, outsource to someone who is. The advantage of keeping your work current is that you will be generating more traffic to your pages, which in turn, will lead to more referrals.
Walk-in your clients’ shoes
Think about what your browsers want to see, and then imagine you are them. Navigate your site as if you were a potential client and see what’s going to flow best. You’ll also need to consider how your website will work on cell phones. It’s all about the site experience, and it needs to be impressive across all devices.
Call to action
You’ll want to take your viewer on a journey of how your style and energy will make them feel when choosing you as their wedding photographer. But that journey needs to end with them taking some action. And preferably, that action is contacting you – either via email, chat or wherever. So, make it as easy as possible for them to contact you.
“At the end of the day, you’re a photographer. And you’re probably an awesome one, at that. So, get your website to a place where it will show off your incredible talent and help your clients feel fantastic and want to work with you.”
