[EP39] Tanya Labart - How to dominate social media
On the pod we have the awesome Tanya Lambart, founder of social media business Creative Haus. We’ve been working together to build out Feather and Finch’s social media presence and create some eyecatching reels on Instagram. Tanya is a social media warrior, who is an expert at creating engaging content and helps clients to build their brand online. In our chat, we discuss content creation, the future of social media and common mistakes so many small businesses make.
Get to know Tanya Lambart
Tanya actually started her career as a performer, working in the buzzing events space. From this however, she wanted a change of scene and created a role for herself at Bond University. Highlighting the need for social media management and the power it could have for them. Using all of these learnings and an incredible level of tenacity, Tanya started her own company Creative Haus. Today, she works with small businesses to build out an authentic social media strategy based around real business metrics. She offers reel packs, social media management, a reel course and so much more.
What we cover
Her career journey to starting Creative House
Finding her niche in the social media marketing space
The sustainability of the social media space and how it’s evolving
The ‘metaverse’ and the crazy future of social media
Keeping up as a small business
The importance of having an intention with social media
Vanity metrics - and why they really are just that
Balance of quality & quantity
Not just blindly following trends
Uncontrollability of the algorithm and virality
Tracking your own data
Tiktok Vs Reels
Testing, experimenting and refining content
Importance of planning, structure and knowing when to post
Finding music on Reels & Tiktok
Her normal setup to create content
Showcasing what you do on social
Power of standing out in a noisy industry
What trending actually means & how to find it
Looking at others in your industry & thinking about what your customer wants
Sticking to what’s true for you
What Creative House does and how Tanya helps her clients
Why outsourcing social media can be beneficial
My biggest takeaway
Social media is such an overwhelming space but Tanya does a great job of simplifying it. My biggest takeaway is authenticity. Firstly in the content you create, making content that not only speaks to your audience but speaks to your own personality. An inauthentic piece of content sticks out like a sore thumb, so if you’re going to commit to creating content, make sure it highlights your values and personality. Also ask yourself ‘is it authentic to create content or manage my social media?’. If the answer is no then outsource it to a great creative like Tanya - giving you more time to focus on your skill and business.
Links mentioned in the show
Creative Haus Instagram: https://www.instagram.com/_creativehaus_/
Creative Haus Website: www.creativehaus.studio
Tanya’s Instagram: https://www.instagram.com/tannierose/
My website: https://ryanteague.co/
My workshop (2 spots left): https://ryanteague.co/workshop
